When culture doesn't translate - Activité

Before reading anything.

• Have you already heard about globalization? What does it mean to you?
  
• What are the benefits and the drawbacks of globalization?

Read the extract from the Harvard Business Review article "When culture doesn't translate".

1. In the text, highlight:

• the different places mentioned in pink,
  
• the different types of relationships with others and information people's interactions in yellow.
  

2. Using what you highlighted in the text, what does the document put forward?

3. What are the consequences of such changes?